Overview
The Toyota Virtual Showroom is an innovative digital platform that redefines the car-buying experience. Customers can explore vehicles in 3D, customize colors and accessories, interact with the selected model, and access features such as price quotes, test-drive scheduling, and version comparisons.
This project was successfully implemented across Toyota’s dealership network in Brazil and Argentina, offering customers a more engaging and convenient way to explore their next vehicle.
Impact
The Virtual Showroom not only modernized the customer journey but also increased engagement both in dealerships and online. It became a competitive differentiator for Toyota, broadening its reach and streamlining the decision-making process for buyers.
My contribution
Design manegment
Product design
Architecture of information
The team
1 × Product Owner
1 × UI Designer
5 × Engineers
Year
2024
Process
Led the UX coordination, ensuring alignment between stakeholders and the vendor team.
Ideated and developed new features with a focus on usability and user impact.
Conducted usability testing to validate the customer experience and refine interactions.
Delivered internal presentations to communicate progress, challenges, and expected outcomes.
The Virtual Showroom established Toyota as a leader in digital innovation within the automotive industry in Latin America. The solution received high customer acceptance, boosted the number of qualified leads, and enhanced the overall experience of engaging with Toyota’s products.