The challenge
This project focused on designing the pricing and offer management system for Eduzz, allowing sellers to create multiple offers for the same product and define country-specific pricing. The feature provides greater control and flexibility in monetization strategies, enabling a more tailored approach to global markets.
Impact
With this new system, sellers gained the ability to manage their pricing strategies more efficiently, adapting to different currencies and customer segments. As a result, over 2 million producers now have a more effective and scalable way to manage their offers, leading to improved revenue optimization.
My contribution
- Ideation
- UX/UI
- Architecture of Information
- Usability Test
The team
1 - Head of Product
1 - Product Manager
1 - Tech Lead
4 - Software Engineers
Process
The project started with collaborative ideation sessions alongside the Head of Product to define core functionalities and ensure alignment with business goals. I then moved on to UX design, creating intuitive interfaces that simplified the pricing and offer setup. After that:
I conducted usability tests to validate workflows and refine the experience.
Developed a detailed handoff to facilitate smooth implementation by developers.
Closely monitored the launch, ensuring adoption and addressing potential issues.
The new Offers & Pricing Management feature transformed how sellers configure and optimize their product pricing. With a more flexible and scalable system, Eduzz empowered its users to make data-driven pricing decisions, enhancing global offer management and revenue potential.